Warning! We get really deep into a heavy topic this time around, but definitely an essential conversation is happening here.
Let me ask you a question first. Do you know precisely where your business is coming from? Can you say without a shadow of a doubt that certain aspects of your marketing efforts are driving sales, and you know exactly what those efforts are? Do you know which pages on your site are making the best conversions, or which ones completely suck and need revamping?
If you answer is no to any of those questions, then you need this conversation between Sean Howard and myself. Really, it’s Sean talking about how important conversion tracking is, because I am the absolute worst at making note of these things, and Sean does a good job of schooling me.
I’m sure he’ll do the same for you too.