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Etsy Makeover: When Life Gets in the Way

Etsy Makeover: When Life Gets in the Way

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Many of you have been asking about an update to the Etsy shop makeover we were doing here as a case study with my mother's shop, Michele Morgan Art. I wish I had a lot of good news to share, but there isn't a lot to celebrate yet. I say "yet" because I think 2015 might be a different story for Michele, but the second half of 2014 was filled with a lot of obstacles that required her attention elsewhere. I won't go into too much detail about her personal life, but at some point she had to put her shop on the back burner while she handled business in other areas. That's not to say there were not a few small victories with this journey. As it stands, Michele's brand identity is in full effect. We've redesigned her logo, Etsy banner, business cards, and other marketing collateral. It's hard to tell in some of these images, but the pervasive theme throughout the identity is a chalkboard texture, and this exists throughout everything we do. If you look closely at some of the more … [Read more...]

Business Success for Introverts, With Kaarin Vembar of Closet Caucus

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This may be the most sensitive topic we've ever talked about here on the Fresh Rag Show. Rarely do we talk about the deeper sides of running a creative business. So many artists and makers have gone into those professions because they appreciate the solitude of working with their hands, alone in a studio, satisfied with their solitude while they make stuff. The more creative people I talk to, the more I realize how many of them would rather be doing something other than being in the spotlight. I see this both on the podcast, and within my own training groups. Of course, not all artists and makers are hard-core introverts, but we all tend to have a bit of it within us, and sometimes it holds us back from reaching our full business potential. This is the conversation I started with my friend, Kaarin Vembar of Closet Caucus, before I realized we needed to carry the chat over to the podcast. You are not alone in this battle of personality vs. attention, and your business does not … [Read more...]

A 400% Etsy Sales Increase Using This SEO Strategy

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Usually, when someone tells me they get those kind of results with a strategy they implemented, I'm always suspect of their legitimacy. However, when that someone is John W. Golden, a man I trust implicitly, then I know the information is worth sharing. And share he does in this interview, because one thing John does not know how to do is hold back information. John is a long-standing veteran of Etsy, and has seen every iteration of the company. He's weathered the storms and come out shining, but not everything was so brilliant. Back when Etsy switched their search from recency to relevancy, like many others, John was confounded. The strategies he used to gain sales were not working anymore, and despite his efforts to adapt, his sales still dwindled. Then he decided to get smart with his process. Back in 2012, he started looking into the effectiveness of using keyword phrases instead of just single words. He found that if he used the right phrase, in the right place, he would … [Read more...]

Happy New Year Questions and Answers

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I may not be right all the time, but I have a pretty good batting average. That's the theme of today's show while I answer all the questions you've asked recently. It's a jammed packed episode, filled with all sorts of content, and I think you will find out some interesting things about me and my point of view on just about every creative subject. Some of the things we talk about this episode include: How to find the secret to success on Etsy Do you need to be a part of teams and treasuries to make it How to scale a handmade business with one of a kind items Should I ditch my Facebook page Which online advertising programs do I use. What are the pros and cons of switching out domain names for a brand What is my greatest fear in regards to my purpose When is it time to close up shop and give up on a creative pursuit Should I outsource my marketing and fulfillment How to get started with illustration licensing Should you blog, and how much should you … [Read more...]

Lessons Learned from 2014

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It's that time of year where everyone and their life coach gets introspective and sentimental about the past twelve months, and so I figured it's my turn to a little self-reflection and lend some long overdue gratitude. Today's episode is all about the lessons I have learned in business this past year, and now I'm sharing it all with you. There's so many people who run these types of conversations at the end of the year, so I'm doing my best to make it unique, along with dropping lots of F-Bombs, because what makes a holiday show better than lots of expletives. Here's a sneak peek at the lessons: Don't chase someone else's dream Fuck what other people think about your idea Do your best to stay on schedule You will fail! Keep going!! Get the eff social media. Get out and meet people Get the damn Mix Minus setup! "What you spend years building may be destroyed overnight. Build anyway" - Keith M. Kent [tweet that magic] There's also an extensive section about all … [Read more...]

Getting Pumped and Published with Stupid Easy Paleo

I've been a bit hesitant to share the stories of authors because they doesn't necessarily fit in with the artists and makers who listen to this show. As an author, though, I'm compelled by the stories of others, and I love talking to people who have braved the self-publishing waters. Stephanie Gaudreau and I met back on February of 2013 and quickly became friends because of our mutual interest in many subjects (mostly the crazy shit we see happening on social media), and when she told me that she was publishing her first cookbook, I wanted to hear all about it. Would it make a good podcast episode though? This is Stephanie's second time on the show, but the first time talking about publishing, and the effect it can have on your business. I tossed the question out to the Fresh Rag Army if they would like to hear more from the likes of Stephanie and other authors. The response was a resounding YES because many of them aspire to write, and this might be the kick in the pants they need. … [Read more...]