The Best Video You Will See All Day

"By turn hilarious and haunting, poet Shane Koyczan puts his finger on the pulse of what it's like to be young and … different. "To This Day," his spoken-word poem about bullying, captivated millions as a viral video (created, crowd-source style, by 80 animators). Here, he gives a glorious, live reprise with backstory and violin accompaniment by Hannah Epperson." Via TED Special props to Josh Layhue for sharing with me. … [Read more...]

Julie Astrauckas Sold 26,000 Cards on Etsy and Blames it All on Her Blog

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Here we are again, folks, back from our planned hiatus, kicking off a new season of the show with a whole bunch of new hotness in your face. The Steak First and foremost, we're going to be having a lot more conversations with artists, designers, and makers who are the grunts on the front line, sharing their war stories, and letting us all know how they became such kick ass sellers. Todays's episode is no exception with Julie Astrauckas of JulieAnnArt.com. Julie has sold tens of thousands of snarking greeting cards on Etsy, and she did so with hardly more than a will to make people smile, and be true to herself. In this episode, we get down and dirty with her about what she feels is the secret to her success, who are her heroes, and what she feels is the most important factor of selling big on Etsy. "When you're building a connected relationship with your customers, it makes them want to see you succeed" - Julie Astrauckas [TWEET IT] The Potatoes Right up front, I go on about … [Read more...]

Want to be Profitable? Learn How to Give Stuff Away!

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Recently I had a conversation with a fellow podcaster about profitable niches, and he point blank asked me if I thought serving creatives was a bad niche because they are not normally the type to pay for help. His question gave me pause, and I had to think for a moment on how to respond. I wasn't lost for words, but more lost for coming back with the most eloquent response. The way I saw it, his point of view was based on the same scarcity that so many creative individuals find themselves in because of would-be societal norms. Before I made a rash judgement, I asked him for some clarification. He responded that he had worked with a few small design agencies in the past, and they all seem to believe it's essential to bootstrap their business, or in other words, do all the work themselves because that saves them money they can reserve for other things, like collateral, business machines, etc. I told him that it's true, many creative business people have a tendency to use the … [Read more...]

Are You Spreading Yourself Too Thin?

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Want to know something funny? This weekend I had an opportunity to hang out with family that I don't get to see very often, and I had a mental debate about whether it was a bad idea because I wasn't being very productive. How crazy is that? Many of you may still be working day jobs, and I remember when I was still in mine, that clock dings for quittin' time on Friday, and all the worries of the day job slip right off the shoulders. Weekends were meant for complete mental departure from the daily grind. That was then, but now it's different. I actually felt guilty for not being more productive even though I was having a great time hanging out with my family, chilling out, doing nothing of work importance, but having a great time. This is the curse of the entrepreneur, but I have to wonder if all entrepreneurs feel this way, or is it just those of us who feel like we're not doing enough? That's a false feeling, by the way. Nevertheless, I still get that way sometimes—do you? Last … [Read more...]

Season Wrap Up – We’re Making Some HUGE Changes

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The CBP is dead. Long live the CBP. Yes, folks, the once and mighty Creative Business Podcast is uttering it's last utterance. Oh, but don't you fret my soldiers of creative genius. We are still going strong, but under the guise of a new name and new attitude. This last episode of the Creative Business Podcast is all about the coming changes, including the new name, new look, new format, and our overall approach to this thing that will soon be referred to as The Fresh Rag Show. There's a whole bunch being talked about inside, so instead of wasting your time here, why don't you just go up there and click that play arrow, and while you're listening, you can refer back to some of these links below. Relative Links Get your hands on the West Wing box set The speech that really got me thinking Steven Pressfield is telling you it's time to turn pro Make sure you give the Bolchoi a big hand for all they've done Those photos above wouldn't exist without the talent of … [Read more...]

Nathalie Lussier Drops the Science on Email List Building

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Yes, I am going off about email again, but as I said earlier in the week, your email list is the bedrock to your marketing foundation. Get with it, or get lost in the shuffle, or worse, passed up because your competitors have seen the light and are raking in all your potential customers, engaging them with useful updates, and making sales. I've been trying to ramp up my own list building efforts lately, and I started by enrolling in Nathalie Lussier's free 30-Day List Building Challenge. After the first week, I told her that I wanted to have her on the show because of how massively important it is for us to get our lists in check, and Nathalie doesn't disappoint. Prerollin' In the first half, I talk about, well, email, but specifically giving you some ideas on how to best serve your subscribers with content. Relative Links Nathalie's 30-Day List Building Challenge Launch it and Profit Program You too can stalk Nathalie on Facebook You can still Get Up & Dance, but … [Read more...]