This past week, I gathered together a few creative friends for my very first creative mastermind group; a small gathering of creative entrepreneurs and freelancers who get together regularly to discuss business and how to improve it. The first meeting was a little off-the-cuff, but ultimately really encouraging and I’m looking forward to the next one.
At the end of the meeting, I suggested we all pass around our contact information, and many people pulled out their business cards, but I hesitated with mine. I had cards on hand, but I realized they were outdated with information based on what Fresh Rag was before I refocused. Sure, the contact information was the same, but I felt like I was handing off a dusty, antiquated version of myself.
Instead, I chose to hand out some stickers I had on hand. I created a cheeky sticker with a designer-pun on it that I felt better represented who I am and what the site it about. A few people who hadn’t seen the sticker before thought it was fun and memorable. In contrast, when was the last time you felt that way about receiving a business card from someone?
Some time ago while walking back from breakfast with my family, I found one of my stickers stuck to the sidewalk. My pride swelled when I saw it and it made me think I’d done something right. I don’t ever see myself becoming the next OBEY, but the idea that someone else had one of my stickers and placed it somewhere made me feel awesome. If I saw my business card on the ground, I don’t think I would have felt the same way about it.
From now on, instead of handing out disposable business cards that nobody wants, I’ll be handing out kick-ass, memorable stickers that make people smile and think. And maybe, if I’m lucky, they’ll share it with the world by putting it somewhere for everyone to see. I want to make an impression on this world, and if I have to risk a vandalism fine to do it, so be it, but I refuse to be same-old, same old anymore.
Expect to see a new sticker design coming out real soon. In the meantime, what are you going to change in your business to stop being boring & start kicking ass?