The Single Hottest Social Media Tool Ever!

So, I probably should keep this one to myself, but the information is too good to share, and I promise you, if you start effectively working with this one social media tool, it will provide big results.

Bold claim, you say? Just wait and and I’ll tell you, but first I have a question for you.

What was the last social media tool you used last year but don’t really use now? Was it Quora? Maybe Foursquare was your thing? Vine is pretty popular right now, but I bet you won’t be using it next year; maybe you will, but I doubt it.

8 years ago I couldn’t imagine going through my day without checking Myspace, but I cannot even tell you what Myspace looks like right now. Facebook will probably withstand the tide, but nothing is certain.

What’s the point? 

Social media sites come and go like rain, but we get so invested in them, thinking they are our mealticket to networking and marketing stardom. The reality is they are just the current big thing, waiting for the next big thing.

Recently though, I’ve run across a social media tool that seems to be the answer to all our business problems.

The secret social media tool is …

… not a secret. In fact, you’re using it right now. Email is the world’s hottest, most effective social media tool. Big surprise, right?

Email is and always will be the killer app, and I know this to be true because of this newsletter. Nothing in my business gets more attention and more interaction than this newsletter, and I couldn’t be more grateful.

The reason it works for me is because I provide quality content on a regular basis; stuff you can use in your every day life, but without being too pitchy.

You taking a few seconds to input your name and email address is the most intimate act you could do for a complete stranger you will likely never meet, and it blows me away every time I see a new bunch of names to my list every day.

The question remains, why aren’t you using Email to your advantage instead of just being bombarded by random messages in your inbox every day?

If you don’t have an email list, You Lose! If you do have a list, but you’re inactive on it, or you’re not using it to your business’ advantage, you also lose. Plain and simple, if you’re not maintaining an active & effective list, your business suffers & your competition is taking your customers away.

[Go on, tweet that quote, I dare you!]

So after this note, get off your email account and head on over to Mailchimp (or any other autoresponder service) and set up an account, if you don’t already have one. Post up a page on your site dedicated toward attracting subscribers and toss in an opt-in form.

Even if you don’t send messages as often as I do, you can send something occasionally to your list that gives people a reason to stick around. Maybe it’s coupons on your products and services, or it’s links to your favorite blog posts; as long as you’re not sending spammy links and crap content, if people love what you do in business, they’ll look forward to your messages.

If you’d like to discuss this more, please, reply to this message and we can discuss it more. I look forward to that opportunity.

Now go, do something awesome for your people, whoever they may be.

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This post is a re-share from the Fresh Rag News. If you aren’t on our newsletter list, you should be because you get gems like this in your inbox every week. 
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Comments

  1. Hey Dave

    I hear about the power of email all the time and it TOTALLY makes sense to be in control of your followers as a business person.

    …buuuuuut on a personal level as a follower of others I totally LOATHE email newsletters!! In fact just before I read this post I spend an hour unsubscribing to almost all my newsletters (except yours Dave – truly! :D ) because for the most part they just pile up in my inbox and make me feel guilty. I much prefer the control I have by looking at all my blog updates in something like Bloglovin were I can easily pick and choose what I am interested in.

    Interesting quandary huh?!
    :D

    • It’s not an uncommon quandary, Emily. I’m sure there are plenty of us who spend time signing up for email newsletters only to find later on that we really don’t want all that information in our inboxes. Email is powerful, and it does allow me to connect with my readers more directly, but it’s not for everyone. Hence why I still write on the blog, and podcast, and post up on Facebook. People are going to receive my information the way that suits them best, so if I want to engage and inform, I need to comply. That said, nothing gets more engagement than email… or maybe the occasional cute photo of my kid on Instagram, but that’s not exactly playing fair. He’s hard to resist.

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