1. Is it me, or does this look a bit too much like the Mio logo: Every time I see their package I think it should be a can of motor oil, not a food product.

    • Hey Patrick, I think there are some similarities, for sure, but that’s probably just from the aspect of the letter itself. In my opinion, the Mohawk logo does a better job of communicating the metaphor of its product. The Mio logo is a bit more deliberate, which is fine, but not quite as elegant.

      Thanks for swinging by. I appreciate and welcome all comments, especially if we’re going to geek out on design talk.

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