In my virtual travels with clients, fans, friends and creative acquaintances, invariably, when someone hears I work with people to establish an business approach to media, they almost always think I’m talking about video. Of course, video is an obvious answer to the proverbial question, but it’s far from the only answer. That said, it’s a seriously powerful answer, and as much as I know about it, I am far from an expert, so why not have an expert on the show.
I’ve been meaning to invite Holly Sugrue on for awhile. As many of my friends and guests go, Holly is a fellow B-Schooler and we’ve run in similar circles for awhile. Recently when I started incorporating video into my promotional tools, when I had questions come up, Holly was my Go-To Video Gal (her actual tagline). Every question I had, she answered with ease and simplicity, making difficult tasks almost rudimentarily easy. All this good stuff was too much to keep to myself, so here she is on the CBP to share some video love.
In this chat, we talk about what is the best gear for your new video setup (it’s not what you think), how much money to spend (also not what you think), tips on how to produce video with limited resources, and what is the best approach for using video in your creative business efforts. There’s most than that, really, but if those don’t get you in the door, then nothing will.
Today is all about housekeeping—making a few announcements that are relative everyone at this moment.
- Videos by Holly
- Holly’s Zero to Hero Challenge
- Duncan Davidson – Why do we hate seeing images of ourselves
- Dove Beauty Sketches