Last month I talked about Deliver Magazine, a desperate attempt by the Unites States Postal Service to garner more business from companies by eliciting the virtues of direct marketing. Within the pages of Deliver, there was good information to be had, but I could hear the faint sound of Nero playing his fiddle in the background. I really didn’t pay the subject much attention after that post.
A couple weeks back, I ran across PrintIsBig.com, a site designed and hosted by Keen Print, a software company that specializes in e-commerce solutions for print shops. Ok, so Keen is a much needed asset, especially since many print shops are so worried about paying the rent, they hardly have time and money to build an adequate site. Print Is Big, however, is a interactive infographic that gives tidbits of information about the realities of the print industry and how important it is.
Print is Big comes off a lot less flippant than Deliver Magazine, but still with a sense of desperation. I get why Keen created the site, mostly to help the businesses they service. I’m sure they’ve seen hundreds of print shops go under in the last few years with the entire world in both an economic quagmire, as the push to move everything toward digital. I don’t envy Keen’s position; I’m sure they’re sweating their own micro-economic upheaval.
Jump ahead again to today where I get a linke from a friend for PaperBecause.com, which basically makes the exact same arguments as the other to entities above, but with a bit more detail and attention toward paper itself. The creator of Paper Because is none other than Domtar Paper, Canada’s largest paper milling corporation.
Although I don’t think the work I do personally will ever be effected by these problems, it does give me pause. If the USPS, Keen Print and Domtar Paper have sites dedicated toward this, how many other companies are with them? If there are more sites like this, perhaps this desperation is a lot more frantic than we assume. Could we be on the precipice of an industry collapse? These sites would have you believe otherwise, but I can’t help but wonder if their trying to convince us, or convince themselves. Time will tell.