Ok, that’s way extreme for me to put out there, but come on Kinfolk, you had it coming a little bit. If the video below was shot in America, there’d be someone riding a fixie with an olde tyme haircut and some sort of facial hair equivalent in a v-neck tshirt.
On a serious note though, Kinfolk is a beautifully put together magazine. It is minimalist to a very high level, but it works. With very little text adorning a story that typically has one well art direct photo per page, the book definitely uses white space to get their design aesthetic across. I think the book is great and sumptuous; it makes me want to eat food and invite friends over, but I can’t help but wonder if the people at Kinfolk take themselves a little too seriously. As much as their trying to get across the message that we should spend more time with others in communal surroundings, it doesn’t always look like the people in the mag are having lots of fun. Maybe they’re enjoying themselves, but I wouldn’t go so far as to say they like to party.
Visually stunning, Kinfolk shares some top notch aesthetics, but I’m not sure it’s enough to keep ahold of me for the next issue. I’ll keep my eyes out though; things change.