With all the different social media choices out there, it can be really difficult to separate wheat from chaff, and decide where to spend our precious time online. Some might have you believe you need to be everywhere, but is that really the case when it’s possible that some of your people may not be in some platforms?

Moreover, what are we to make of all the new media options, including those that are unfamiliar, and may have an inauspicious reputation, like Snapchat?

Today, I invited my friend Caitlin Bacher of Little Farm Media back on the show to talk more about our thoughts on all the new media options. We also talk about some of the bigger standards, and she drops some knowledge on Pinterest about things you probably have not heard before this. I invite you to get in the know with Caitlin.

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