Countless small business owners tackle building their website alone as a way to save money. It seems like the perfect solution. Wordpress is easy to install. It has a wide variety of plugins that are super accessible, free, and in theory simple to add to your site with the click of a button. There’s eighty bajillion themes available last time I checked, and don’t even get me started on web fonts. With nothing more out of pocket than the cost of a domain name and hosting account, a new website is so close it tastes like fresh-baked Tollhouse chocolate chip cookies. Five eons later, the site took too long to build. It finally lurches live, and it might be a little wonky here and there. It doesn’t do much to attract customers. It’s not showing up anywhere in any searches for anything. Even worse, it uses Comic Sans. On purpose. Sad Trumpets, Wah Wah Wah… What went wrong? Building a website is more involved than installing a popular content management system and slapping a … [Read more...]